Cleveland Frontline Elevado Putter
You don’t have to be a pro golfer nor to be involved deeply into golf to know that Cleveland is one of the most reputed golf manufacturers and it is one of the top-tiers in bringing new golf technologies and designs. The company holds the reputation of being technologically advanced and it is their putters and wedges that they have been the most reputed for. Cleveland Golf might boast the widest range of differently shaped putters and when you put innovation on the top of it you get the newly released Cleveland Frontline Elevado Putter which has been the latest hot deal in the world of putters. As a matter of fact, Elevado is one of the three Frontline family putters, the other two are Iso and Cero, and all three feature the same technology but different mallet design.
Putters come in different shapes and forms and not one putter resembles another, except their face design. Well, now that is changing too, as the Frontline Elevado model has a great story ahead with a differently shaped face which is drastically different than anything that we have seen so far in putters design.
The Cleveland Frontline Elevado Putter comes as a technological breakthrough that breaks away from the standardized forms (if there’s anything standardized when it comes to putters at all) and offers a new MOI concept which reshapes the putters' technology. Actually, it is not just this Elevado model, but it is the whole set of Frontline putters features this cutting edge, forward-center-of-gravity technology that, according to Cleveland’s engineers, is all about stability and greater balance.
It is a mallet-style putter, and you’d expect for such a model a weighting that is more focused on the edges of the clubhead, and it is usually back and low. However, in the Frontline Elevado model, we see something totally reversed and this requires your attention, so continue reading to get to know more about the Elevado model and what it offers.
Breakthrough innovative putter design
Tungsten-injected molds positioned in the face
2135 alignment technology
Face positioned center of gravity for enhanced distance
SOFT groove face technology with variable face pattern
Consistent performance and added roll
Distinctive sound and very responsive feedback
Two offset designs for better customization
Expensive price point
However, these pods are far from aesthetic or alignment purposes, as they serve the function of weight distribution. The two pods are tungsten-injected metal molds which increase the value of the putter, as tungsten is the new ‘in’ thing and there’s been much fuss about using it. It is also an expensive material, so no wonder that the price point of this putter is much higher compared to similar mallet-style putters.
Another great product we reviewed is the Cleveland Launcher XL Halo, so make sure to check it out as well.
The balance is additionally enhanced by Cleveland’s SOFT (Speed Optimized Face Technology) insert technology which makes the face insert mesh patterned. This insert drastically increases the speed, which works towards maximizing speed and directional consistency. This technology normalizes the speed all over the face, so even in case you produce miss-hits, the speed is likely to remain almost the same as if it were a center hit. The SOFT pattern in Elevado is individualized and unique just for this Frontline putter, delivering a unique experience and ability to mitigate the distance loss and the speed.
The SOFT pattern of the aluminum insert features less contact surface in the central area and fewer grooves here, while more grooves and more contact surface the more you move away from the center. This is the way they managed to make the speed of the ball constant regardless of where you hit it.
How It Works?
However, the company did its own research which has shown that even though back weights increase the MOI, this could be a problem too, especially when it comes to accuracy and stability. According to Cleveland, their trial and error findings have proven that a putter with rear weighting is less accurate than a putter with a forward weighting. This means that the 47 grams of tungsten weighting positioned in the face brings the center of gravity forward and the final outcome is improved accuracy.
And, to confirm that their findings are reliable, Cleveland supports their findings by offering the test results they have performed. These state that if golfers use a rear weighting putter, the with a high MOI, the chances are that you’ll miss the hole from 10 feet if you hit the ball at least one inch off the center. However, when using the Frontline Elevado Putter with a front forward center of gravity you are more likely to produce a putt even if you are distanced 15 feet from the hole and hit the ball about one inch of the center despite the fact that the face forward putters feature a lower MOI.
Cleveland doesn't actually reveal the actual way of how it is possible to get more speed and stability with lower MOI, but the fact that it actually functions is more encouraging than ever.
The key point of this technology is differently positioned alignment line, which is raised up to the point to meet the center of the golf ball. But, to align with the center of the golf ball, the alignment line needed to be raised, and the distance of the elevation is 21.35 mm, thus the name of the technology. This way, it was proven that regardless of the position of the eyes and the different styles of set up, golfers still have the perfect alignment aid to produce more successful strokes.
The first available offset option is the single bend which suits mostly golfers who tend to strike the ball much straighter. The second available offset design is the slant neck option which mostly meets the needs of golfers who play with a slight arc stroke.
Cost and Value
Therefore, it comes completely justified the higher price that the Cleveland Frontline Elevado Putter has. If we talk about materials, the most expensive materials that are currently being utilized by many golf companies are tungsten, so the process of injecting tungsten into molds means that the company has increased the value of the putter with it. The face insert is made from aluminum which might not be the most expensive material, but the specific design makes it very price-increasing.
Regarding the innovative approach, it is more than clear that the whole concept is brand new. When there are breakthrough designs, these usually come as a result of multiple research and development phases, all of them incurring additional costs.
The technologies might not be brand new, however, the technologies used in the Cleveland Frontline Elevado Putter are superior and very advanced, making the whole putter design extremely playable and promising.
- Tungsten-injected molds positioned in the face
- Face positioned center of gravity for enhanced distance
- SOFT groove face technology with variable face pattern
- Consistent performance and added roll
- Distinctive sound and very responsive feedback
- Two offset designs for better customization
This is exactly what Cleveland Golf has made with the Cleveland Frontline ELevado Putter which has been their recently released putter which boasts one of a kind design and completely transformed concept of how putters should be designed. Its promising frontal weight position and center of gravity are claimed to enhance the roll of the ball, gain more distance and improve the stability of the putter.