Cleveland Frontline Elevado Putter

9.8
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You don’t have to be a pro golfer nor to be involved deeply into golf to know that Cleveland is one of the most reputed golf manufacturers and it is one of the top-tiers in bringing new golf technologies and designs. The company holds the reputation of being technologically advanced and it is their putters and wedges that they have been the most reputed for. Cleveland Golf might boast the widest range of differently shaped putters and when you put innovation on the top of it you get the newly released Cleveland Frontline Elevado Putter which has been the latest hot deal in the world of putters. As a matter of fact, Elevado is one of the three Frontline family putters, the other two are Iso and Cero, and all three feature the same technology but different mallet design.

Putters come in different shapes and forms and not one putter resembles another, except their face design. Well, now that is changing too, as the Frontline Elevado model has a great story ahead with a differently shaped face which is drastically different than anything that we have seen so far in putters design. 

The Cleveland Frontline Elevado Putter comes as a technological breakthrough that breaks away from the standardized forms (if there’s anything standardized when it comes to putters at all) and offers a new MOI concept which reshapes the putters’ technology. Actually, it is not just this Elevado model, but it is the whole set of Frontline putters features this cutting edge, forward-center-of-gravity technology that, according to Cleveland’s engineers, is all about stability and greater balance. 

It is a mallet-style putter, and you’d expect for such a model a weighting that is more focused on the edges of the clubhead, and it is usually back and low. However, in the Frontline Elevado model, we see something totally reversed and this requires your attention, so continue reading to get to know more about the Elevado model and what it offers.

Editor's Pros & Cons
Pros

Breakthrough innovative putter design

Tungsten-injected molds positioned in the face

2135 alignment technology

Face positioned center of gravity for enhanced distance

SOFT groove face technology with variable face pattern

Consistent performance and added roll

Distinctive sound and very responsive feedback

Two offset designs for better customization

Cons

Expensive price point

Reversed Weighting

As we have hinted in the introduction, the greatest highlight of this model is the forward weighting design. If you have been asking yourself how they managed to position the weigh forward, we advise you to take a close look at the face of the putter. What you will see there are two pods, positioned at both ends of the putter which look like two squares that encompass the ball.

However, these pods are far from aesthetic or alignment purposes, as they serve the function of weight distribution. The two pods are tungsten-injected metal molds which increase the value of the putter, as tungsten is the new ‘in’ thing and there’s been much fuss about using it. It is also an expensive material, so no wonder that the price point of this putter is much higher compared to similar mallet-style putters.

Face Design

We are continuing with the face design because it is closely related with the weight shifting since, as we discussed above, it is frontally positioned. This practically means you see the tungsten pods on both sides of the face and they take up quite of its surface. These tungsten weights represent metal-injected molding to get the weight distribution to a perfect balance.

The balance is additionally enhanced by Cleveland’s SOFT (Speed Optimized Face Technology) insert technology which makes the face insert mesh patterned. This insert drastically increases the speed, which works towards maximizing speed and directional consistency. This technology normalizes the speed all over the face, so even in case you produce miss-hits, the speed is likely to remain almost the same as if it were a center hit. The SOFT pattern in Elevado is individualized and unique just for this Frontline putter, delivering a unique experience and ability to mitigate the distance loss and the speed.

The SOFT pattern of the aluminum insert features less contact surface in the central area and fewer grooves here, while more grooves and more contact surface the more you move away from the center. This is the way they managed to make the speed of the ball constant regardless of where you hit it.

How It Works?

For decades it has been believed that mallet-style putters need to have the weighting in the rear of the putter so that the overall stability of the putter increases in order to produce more forgiving putts without affecting the speed of the ball. This means, the back weighting positions the center of gravity back and low too and at the same time increases the MOI of the putter as well.

However, the company did its own research which has shown that even though back weights increase the MOI, this could be a problem too, especially when it comes to accuracy and stability. According to Cleveland, their trial and error findings have proven that a putter with rear weighting is less accurate than a putter with a forward weighting. This means that the 47 grams of tungsten weighting positioned in the face brings the center of gravity forward and the final outcome is improved accuracy.

And, to confirm that their findings are reliable, Cleveland supports their findings by offering the test results they have performed. These state that if golfers use a rear weighting putter, the with a high MOI, the chances are that you’ll miss the hole from 10 feet if you hit the ball at least one inch off the center. However, when using the Frontline Elevado Putter with a front forward center of gravity you are more likely to produce a putt even if you are distanced 15 feet from the hole and hit the ball about one inch of the center despite the fact that the face forward putters feature a lower MOI.

Cleveland doesn't actually reveal the actual way of how it is possible to get more speed and stability with lower MOI, but the fact that it actually functions is more encouraging than ever.

Alignement

We often hear that proper alignment is the key to good putting and more accuracy, in addition to correct body posture and correct setup. So, when it comes to putting alignment, Cleveland might come out as a winner thanks to their patented 2134 Alignment Technology. This technology isn’t new and it was introduced in their previous Satin putters, but it turned out to be extremely functional so it wouldn’t have made much sense if they had decided to avoid it for the Frontline Putters.

The key point of this technology is differently positioned alignment line, which is raised up to the point to meet the center of the golf ball. But, to align with the center of the golf ball, the alignment line needed to be raised, and the distance of the elevation is 21.35 mm, thus the name of the technology. This way, it was proven that regardless of the position of the eyes and the different styles of set up, golfers still have the perfect alignment aid to produce more successful strokes.

Clubhead Design

The Elevado lineup has never looked so modern and compact so far, and that comes as a result of the reshaped approach that it has. The wing-style design on the back and the cut-out flanges deliver a highly sophisticated and well-thought off look, with the purpose of saving more weight which is added in the face. The white aluminum face insert with a differently grooved pattern is quite small but at the same time, it is sufficient for producing consistent strokes. Thanks to the 2135 technology, the face looks more shallow, but it is an excellent alignment aid.

Offset Design

It is not uncommon for golf club manufacturers to offer different offset designs, especially in putters, as golfers approach putting differently. The Cleveland Frontline Elevado Putter comes in two hosel varieties to help golfers find their optimized fit for superior putting.

The first available offset option is the single bend which suits mostly golfers who tend to strike the ball much straighter. The second available offset design is the slant neck option which mostly meets the needs of golfers who play with a slight arc stroke.

Performance

What most golf experts noticed when they first tested it was the different feel the putter delivers due to the frontal weighting. However, the feel delivers more distance control and very clear feedback on how you performed. The sound is distinctive too, not very muted but very clear and audible. Generally speaking, it is a putter that has been designed to deliver more speed and distance as its innovative and forgiving design provides you with more stability and balance. And even though some golfers might think that the area to strike the ball is very small, golfers say that it just enough to produce a pleasing roll and extreme consistency that is hard to match with anything else.

Cost and Value

The price points of putters range from low to high, and there’s a reason for that. Namely, the price is often influenced by the materials used in the production of the putter, the technologies and the innovative design it features.

Therefore, it comes completely justified the higher price that the Cleveland Frontline Elevado Putter has. If we talk about materials, the most expensive materials that are currently being utilized by many golf companies are tungsten, so the process of injecting tungsten into molds means that the company has increased the value of the putter with it. The face insert is made from aluminum which might not be the most expensive material, but the specific design makes it very price-increasing.

Regarding the innovative approach, it is more than clear that the whole concept is brand new. When there are breakthrough designs, these usually come as a result of multiple research and development phases, all of them incurring additional costs.

The technologies might not be brand new, however, the technologies used in the Cleveland Frontline Elevado Putter are superior and very advanced, making the whole putter design extremely playable and promising.

Key Features

The Cleveland Frontline Elevado Putter is a wing-shaped mallet-style putter which is the newest, the most cutting-edge design that we see in a putter. The overall Cleveland Frontline lineup is completely redesigned, offering a front weight distribution positioned to the toe and the heel in the face, through the tungsten-injected molds which are perfectly balanced to deliver optimal stability and more forgiving putts. The face features a uniquely grooved SOFT technology insert that delivers extreme consistency. All these innovations increase the overall performance of the putter and its playability.

Key Features

  • Tungsten-injected molds positioned in the face

  • Face positioned center of gravity for enhanced distance

  • SOFT groove face technology with variable face pattern

  • Consistent performance and added roll

  • Distinctive sound and very responsive feedback

  • Two offset designs for better customization

Bottom Line

If we try to keep track of the putter designs throughout the years, we could trace the biggest changes from the Ping putters onwards, and their shapes and designs drastically vary like no other golf club. Manufacturers have been experimenting with all the time in their attempt to outsmart the competition and provide golfers with increased playability and easier performance.

This is exactly what Cleveland Golf has made with the Cleveland Frontline ELevado Putter which has been their recently released putter which boasts one of a kind design and completely transformed concept of how putters should be designed. Its promising frontal weight position and center of gravity are claimed to enhance the roll of the ball, gain more distance and improve the stability of the putter.